Commodity

Framing and Documenting a Resurrection Story

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Consider this:

Commodity was once the hottest and fastest growing niche-fragrance brand, with a devout consumer following. Then they went bankrupt.

What IF…

An American fragrance distribution company quietly bought the brand at a liquidation sale and wanted to document and film its resurrection?

So…

SnuggleMud conceptualized and produced what would become an award-winning docuseries to engage Commodity’s once loyal following and build anticipation to its relaunch.

The Results:
A devout following returns
20%↑
social followers
30%
email open rate
8%
CTR