Muddy
Elevating a Down to Earth Skincare Brand
CONSIDER THIS…
All-natural skincare brand Muddy Body was started by two best friends from their Florida garage and quickly grew to a booming eCommerce business with over 280k engaged social media followers.
Hoping to hit their next growth spurt and elevate their brand, Muddy engaged SnuggleMud in late 2020 to overhaul their look and develop a more strategic and sophisticated marketing strategy.
What IF…
SnuggleMud reimagined, repackaged, and repositioned the entire brand as a luxury destination for all-natural skincare?
So…
We did. Muddy Body became Muddy, dawned a new aesthetic, and the strategy yielded huge improvements to sales.
The Results:
25% ↑
in sales
10% ↑
in AOV
15% ↑
onsite conversion rate
23% ↑
total orders
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