Muddy

Elevating a Down to Earth Skincare Brand

Muddy Promotional Emails | Creatif Media Group

CONSIDER THIS…

All-natural skincare brand Muddy Body was started by two best friends from their Florida garage and quickly grew to a booming eCommerce business with over 280k engaged social media followers.

Hoping to hit their next growth spurt and elevate their brand, Muddy engaged SnuggleMud in late 2020 to overhaul their look and develop a more strategic and sophisticated marketing strategy.

What IF…

SnuggleMud reimagined, repackaged, and repositioned the entire brand as a luxury destination for all-natural skincare?

So…

We did. Muddy Body became Muddy, dawned a new aesthetic, and the strategy yielded huge improvements to sales.

Muddy Brand Guidelines | Creatif Media Group
The Results:
25% ↑
in sales
10% ↑
in AOV
15% ↑
onsite conversion rate
23% ↑
total orders
Detox Mask Social Ad
Refresh Mask Social Ad
Relax Mask Social Ad
Down to Earth Skincare Campaign Snapshot | Creatif Media Group
Muddy Promotional Emails | Creatif Media Group
Clay Masks for Muddy Variety | Creatif Media Group
Relax Clay Mask Muddy | Creatif Media Group
Refresh Clay Mask Muddy | Creatif Media Group
Relax Clay Mask Muddy | Creatif Media Group
Detox Clay Mask Muddy | Creatif Media Group
Jojoba Oil Argan Oil Rose Hip Oil | Creatif Media Group
Muddy Clay Masks with Brushes | Creatif Media Group
Relax Clay Mask with Rosehip and Brushes | Creatif Media Group
Revive Clay Mask Bottle Photo | Creatif Media Group