Vibo is an event planning software utilized by DJs to help streamline their client communications and shorten the amount of time needed to prepare music for an event. SnuggleMud was tasked with positioning the brand to attract new customers. The result was a new brand message to “Organize & Monetize.” The new messaging charted a new visual course for the company across mediums and the digital landscape. Structurally, SnuggleMud led a web project to build the proper foundation for eventual paid media placements.